A high-performance JAMstack website and social media takeover that grew views year on year to 3.2 million, driving growth in footfall and parking revenue for a major retail and leisure destination.
St James Dover is a major retail and leisure destination, but their digital presence was letting them down. They had an outdated WordPress site they couldn't use, and their social media was being managed by a London-based agency that posted generic content with no connection to the local audience. The core problem wasn't just the website or the posts, it was a lack of clarity. There was no single point of truth for what St James is.
We started by collaborating with stakeholders from Legal & General and Savills to align on goals. We then built a blazing-fast JAMstack website designed for longevity and clarity, while simultaneously taking over the social media strategy to deliver location-led, campaign-based content that actually resonates with locals. The architecture was built for speed and security, ensuring mobile visitors get information instantly. The social shift moved from generic posts to on-the-ground, location-led content that celebrates the specific venue.
The St James team now has a digital presence that matches the quality of the destination itself. Social views have grown year on year, from 500,000 in 2023 under the previous agency to over 3.2 million, alongside 4,000+ new followers. The outcome: growth in footfall and parking revenue. Instead of a site they ignored, the team now has a platform they actively use and rely on.
We always wanted a website we could actually use to promote the shopping centre, and that's exactly what we've got.
Centre Manager · St James Dover
A scoped proposal within a week of first conversation.
