A high-performance JAMstack website and social media takeover that drove over 2 million views and increased parking revenue for a major retail and leisure destination.
St James Dover is a major retail and leisure destination, but their digital presence was letting them down. They had an outdated WordPress site they couldn't use, and their social media was being managed by a large, distant agency that posted generic content with no connection to the local audience. The core problem wasn't just the website or the posts, it was a lack of clarity. There was no single point of truth for what St James is.
We started by collaborating with stakeholders from Legal & General and Savills to align on goals. We then built a blazing-fast JAMstack website designed for longevity and clarity, while simultaneously taking over the social media strategy to deliver location-led, campaign-based content that actually resonates with locals. The architecture was built for speed and security, ensuring mobile visitors get information instantly. The social shift moved from generic posts to on-the-ground, location-led content that celebrates the specific venue.
The St James team now has a digital presence that matches the quality of the destination itself. Over 4,000 new followers and 2 million content views in 12 months, directly contributing to increased parking revenue by driving tangible footfall to the site. Instead of a site they ignored, the team now has a platform they actively use and rely on.
We always wanted a website we could actually use to promote the shopping centre, and that's exactly what we've got.
Centre Manager · St James Dover
A scoped proposal within a week of first conversation.
