SECTOR · DESTINATIONS & PROPERTY
Places people talk about.
Digital and social for retail and leisure destinations: lifting footfall, changing how a place is perceived, and proving it with numbers your board will read.
3.2M+ SOCIAL VIEWS FOR ST JAMES DOVER FOOTFALL & PARKING REVENUE UP SENIOR TEAM · NO ACCOUNT LAYER
CASE STUDY · ST JAMES DOVER
A retail quarter people now cross town for.
Digital and social strategy for East Kent's biggest retail and leisure destination: on-the-ground storytelling, real events and real people, changing how the quarter is perceived.
3.2M+ VIEWS, UP FROM 500K IN 2023
+4,000 NEW FOLLOWERS
↑ FOOTFALL & PARKING REVENUE
01 / WHAT WE DO
Destination strategy Clarity before spend: how the place is perceived now, who it needs to reach, and what will actually move footfall. → Social & content, done for you On-the-ground storytelling with our own photographer and videographer: filming, editing and posting, week in, week out. → Destination websites Fast, accessible sites for places: what's on, tenant directories, visitor information, built to rank and easy to keep current. → Search & AI visibility Showing up wherever the town is searched: Google, Maps, AI answers and social search, with facts kept consistent everywhere. → Reporting & tools Plain-English monthly reporting tied to the numbers that matter: footfall, dwell, parking, occupier enquiries. Bespoke dashboards where useful. →
02 / WHO IT'S FOR
For the teams responsible for a place.
Asset and property managers, centre management, place-making teams, BIDs and local authorities. You get a senior team that turns up on site, understands that a destination's audience is local and loyal, and reports in the language of your board, not marketing jargon. One point of contact; the people you meet are the people who do the work.
03 / PERFORMANCE & REPORTING
Plain-English reporting tied to the numbers that matter.
Website performance
Traffic, engagement, visitor behaviour, accessibility and technical performance.
Search visibility
Google, Maps, local search and AI visibility.
Campaign performance
Reach, views, engagement, traffic and conversion.
Where clients share wider business data with us, we can use it to help understand the broader impact of digital activity.
04 / WHERE WE WORK
Kent based. UK capable.
Digital strategy, websites, search, reporting and campaign management can be delivered nationally, supported by on-site teams and trusted local content partners where location-specific photography, video and community content are required.
Digital and social strategy for a retail and leisure destination, lifting footfall, parking revenue and how the quarter is perceived.
ST JAMES DOVER · ONGOING PARTNERSHIP
REVIEWS · GOOGLE
“Significantly more enquiries, bookings and footfall since the new website was launched. Working with them has been an absolute pleasure and game changer for my business.”
Anna Carpenter
01 / 04
Got a place worth shouting about?
A scoped proposal within a week of first conversation.