Repositioning a local station with a confident new identity (DCR) and a custom-built digital hub for live broadcasting and community events.
Dover Community Radio had passionate presenters and a loyal listenership across FM, DAB, and online. However, their brand identity leaned too heavily on the word 'community', unintentionally suggesting an amateur operation rather than a serious broadcaster. They lacked high-resolution assets for print or events, and the old website didn't serve as a central hub for the station's three broadcast channels.
We didn't abandon the community roots, we reframed them. We shifted the public-facing identity to the sharper, more confident DCR, with a cleaner visual system and logo designed to work across digital and print. We then built a custom website that acts as a dual-purpose platform: a live broadcasting engine for listeners and a centralized hub for local events and presenter profiles. The homepage hero features real-time status showing who's on air, what's playing, and instant 'Listen Live' access.
DCR now has a brand and platform that matches the professional standard of its broadcasting. The station has been repositioned as an established, professional operation that feels future-facing while staying true to its roots. A single, cohesive digital presence unites their FM, DAB, and Online audiences, and actively supports presenters and local events as a digital home for the town.
This wasn't about making something flashy. It was about helping a great local project own its value and present itself with confidence.
Creative Director · DZINES
A scoped proposal within a week of first conversation.
