A modern, user-focused website helping an established business generate more enquiries, reach new customers and achieve record-breaking sales.
AquaSoft has been a Dzines Digital client for several years. During that time, we've worked together to develop their online presence and generate a consistent flow of customer enquiries.
Their previous website was already performing well, but we knew there was an opportunity to do more.
Rather than starting from scratch with a new strategy, our focus was on improving what already worked.
In August 2026, we launched a completely rebuilt website, with a fresh, modern design, improved service pages, expanded product content and a much better user experience.
We introduced a fresh, modern design with clearer navigation, more engaging page layouts and a better overall user experience. The new website makes it easier for visitors to understand AquaSoft's services and find the information they need, whether they're researching a water softener or exploring drinking water solutions.
We also completely reworked the core service pages, improving the content, layout and calls to action to encourage more visitors to make an enquiry.
One of the biggest improvements was expanding the website's product content.
Previously, products such as drinking water taps and reverse osmosis systems had a relatively limited presence on the website. We created dedicated pages to give these products greater visibility, explain their benefits and make it easier for customers to enquire.
This has helped AquaSoft attract a broader range of enquiries across its product and service offering, rather than relying primarily on its established water softener business.
AquaSoft already had a growing collection of useful articles and advice, so we redesigned the blog and resources section to make that content easier to explore.
New filtering options help visitors find relevant articles, while improved internal links and clearer calls to action create natural opportunities for readers to take the next step.
It's about making useful content do more than attract visitors. We want it to help turn interest into genuine customer enquiries.
The results speak for themselves. AquaSoft reported record-breaking enquiries and turnover in both August and September, with 42 website enquiries recorded in September alone.
The new website has also helped generate interest across a wider range of products, including drinking water taps and reverse osmosis systems, creating new opportunities for the business.
While the previous website was already generating business, the relaunch has given AquaSoft a stronger platform for continued growth.
Our work with AquaSoft doesn't stop at the main website.
We're also rebuilding their Shopify store to improve the online shopping experience and support their growing product range.
It's all part of an ongoing relationship focused on making AquaSoft's digital presence work harder for the business.
For us, this project demonstrates that a successful website doesn't need to stand still. Even when something is working well, thoughtful improvements to design, content and usability can help unlock the next stage of growth.
We are now generating enough leads organically that PPC is no longer required. More enquiries, for less money.
Owner · AquaSoft
A scoped proposal within a week of first conversation.
