A strategic website rebuild and SEO campaign that allowed a local business to stop spending £1,000/month on paid ads and rely entirely on organic leads.
AquaSoft was bleeding money. They were spending over £1,000 per month on paid ads and ongoing SEO services that simply weren't delivering. Traffic was low, the site wasn't converting, and the ROI just wasn't there. Previous SEO efforts focused on vanity metrics rather than ranking for terms that actually drive sales, and the few visitors they got weren't enquiring because the old website was cluttered and confusing.
We stopped the reliance on quick wins and built a solid foundation based on how people actually search for water softeners in Kent. We rebuilt the site to be conversion-focused first, then layered a search-led content strategy that targeted high-intent local keywords. This wasn't about tricks, it was about answering customer questions better than anyone else. The technical foundation was built from the ground up to be fast, mobile-friendly, and structurally sound for Google.
AquaSoft successfully stopped £1,000/month PPC spend while maintaining lead volume. They achieved top Google rankings for 'water softeners Kent' and related high-value terms. Leads are now predictable and sustainable, no longer renting traffic from Google Ads. Organic visitors are better informed and ready to buy, resulting in a higher close rate.
We are now generating enough leads organically that PPC is no longer required. More enquiries, for less money.
Owner · AquaSoft
A scoped proposal within a week of first conversation.
