St James Dover
A high-performance JAMstack website and social media takeover that drove over 2 million views and increased parking revenue for a major retail destination.
The Challenge
St James Dover is a major retail and leisure destination, but their digital presence was letting them down. They had an outdated WordPress site they couldn't use, and their social media was being managed by a large, distant agency that posted generic content with no connection to the local audience.
The Breaking Point
"The core problem wasn't just the website or the posts. It was a lack of clarity. There was no single point of truth for what St James is."
Disconnected Content
Social media was managed by a distant agency, resulting in generic filler content that ignored the local community.
Legacy Tech
An outdated WordPress website with poor UX meant the team had no digital home they could confidently promote.
No Commercial Focus
The digital channels weren't driving real-world outcomes like footfall or parking revenue.
Brand Confusion
Lack of cohesion between the physical destination and its digital counterpart created a weak brand presence.
People, Not Pixels.
We started by collaborating with stakeholders from Legal & General and Savills to align on goals.
We then built a blazing-fast JAMstack website designed for longevity and clarity, while simultaneously taking over the social media strategy to deliver location-led, campaign-based content that actually resonates with locals.
JAMstack Architecture
Built for speed and security. Lightning-fast load times ensure mobile visitors get information instantly.
Social Takeover
Shifted from generic posts to on-the-ground, location-led content that celebrates the specific venue.
Visual Storytelling
A video-led hero section captures the atmosphere of the park, connecting with visitors emotionally.
Technologies Used
A Destination Worth Visiting
The St James team now has a digital presence that matches the quality of the destination itself—driving real footfall and revenue.
Audience Growth
Explosive growth with over 4,000 new followers and 2 million content views in just 12 months.
Commercial Impact
Directly contributed to increased parking revenue by driving tangible footfall to the site.
Operational Confidence
Instead of a site they ignored, the team now has a platform they actively use and rely on.
Local Connection
Established a genuine connection with the Dover community through relevant, location-led storytelling.
Speed and Storytelling
A platform built for the mobile-first consumer.
We utilized a JAMstack architecture to ensure the site loads instantly on mobile, where most visitors are searching. The design leads with video content to capture the atmosphere of the park, creating an immediate emotional connection before users even park their car.
We always wanted a website we could actually use to promote the shopping centre – and that's exactly what we've got.
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