Digital Marketing Insights
Expert insights, practical advice, and the latest trends in digital marketing, web design, and SEO.
Instagram Content Will Become Part Of Google’s Search Results
From July 2025, Instagram content will become part of Google’s search results. That’s right—Reels, posts, and carousel galleries, from professional accounts, could soon show up directly on Google, alongside websites, news articles, and YouTube videos. This update represents a huge shift for brands, creators, and businesses that rely on visual content to engage their audiences. […]
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SEO Isn’t Dead – It’s Evolving (And That’s a Good Thing)
By Helen, SEO Specialist at Dzines Digital If you’ve spent any time on LinkedIn lately, you’ve probably seen the headlines: “SEO is dead!”“Google’s AI Overview is killing organic search!” Let’s just take a breath. As someone who lives SEO every day, I can tell you one thing for certain—SEO isn’t dead. It’s just changing. And […]
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AI Is Just a Tool: Why It’s How You Use It That Matters
At every stage of human history, new tools have emerged that have transformed the way we work, communicate, and create. From the printing press to electricity, from the Industrial Revolution to the internet—each innovation has been met with scepticism, excitement, and ultimately, widespread adoption. AI is no different. But here’s the thing: AI is just […]
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Google’s AI Overview: What It Means for Your Website and SEO
We were recently asked by a client whether their website was optimised for Google’s AI Overview. The short answer? If your website is optimised for search engines—particularly Google—it already has the potential to appear in AI Overviews. But let’s break it down further. What Is Google’s AI Overview? Google’s AI Overview is an AI-generated summary […]
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Why Content-Led Marketing?
One of the most frequently asked questions I get from clients starting their SEO journey with us is what will you actually do? My answer will always be multifaceted depending on the needs of the project, BUT, it will always be built around content-led marketing! Understanding Content-Led Marketing The next question is inevitable! So, what […]
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How To Add A Manager to Google My Business
This guide provides a step-by-step process on how to add our agency to your Google Business Profile, ensuring we can make updates and manage your listing effect...
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How to Edit Your Email Signature in Outlook and Gmail
Email signatures are a great way to personalize your communications and provide your contact information to recipients. Here’s a quick guide on how to edit your email signature in both Outlook and Gmail. 1. Editing Your Email Signature in Outlook Step 1: Open Outlook Step 2: Go to Signature Settings Step 3: Edit or Create […]
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How Does SEO Work?
SEO or Search Engine Optimisation is the practice of optimising your content or website to get it to rank as high as possible. SEO is an extremely valuable investment for businesses of all sizes. A strategy for good SEO helps businesses stay ahead of the competition and show authority in their industry, let’s find out […]
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Website Accessibility Standards – Why They Matter to Your Business
In the world of web design and development, building optimised, fast, and high-performing websites is the core of our mission. But there’s another element that often slips under the radar for many businesses: accessibility standards. As dedicated creators in the web design and development sector, our ethos is built on the belief that websites should […]
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Dealing with Fake Google Reviews
The internet is a double-edged sword for businesses, where positive reviews can skyrocket growth, and negative ones can have detrimental impacts. Even worse are fake reviews. These seemingly innocuous blurbs can undermine a business’s online reputation. This post will walk you through a practical approach to identifying and dealing with fake Google Business reviews effectively. Recognising and […]
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5 Ways to Reduce your Carbon Emissions Through Your Website
If you have a website, have you ever thought about how it impacts the environment? With sustainability and carbon emissions becoming increasingly important, it’s essential to assess the environmental impact of your website. It’s time to take responsibility and make changes to reduce our digital carbon footprint. All websites have a carbon footprint due to […]
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7 tips for a better conversion funnel
When analysing your website, do you find that a lot of potential customers are dropping off and not completing purchases, but you can’t understand why? If this is the case, follow our 7 tips for a better conversion funnel to see where you may be going wrong. What is a conversion funnel? A conversion funnel […]
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We are now a Google Certified Partner in Kent
Dzines Digital is now a Google Certified Partner! But what does this mean exactly? And what have we had to do to achieve this status? Well, in the words of Google, “Becoming a Google Partner means that your company is recognized for maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, […]
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Top 5 AI Tools for Content Creation
Are you a business owner who wants to stay ahead of the curve? Then you need to start using AI tools to help you with your content creation for things like social media, blog writing and even sales. Here are five great AI tools that you can use to assist you in your content creation. […]
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Colour Psychology: Easily explained
Have you ever wondered why some colours can make you feel happy and others make you feel sad? This is because of Colour Psychology and the connotations that we associate with each colour. Colour Psychology is the study of how different hues can affect our emotions, moods, and behaviours. It’s been used for centuries in […]
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What is content marketing?
If you’re struggling to hit sales or targets using your current outreach methods and you would like more leads or sales etc, perhaps you should consider content marketing. What does content marketing mean? This is a content-based strategy that will help you build a relationship with your audience. Once you learn how to use it […]
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What to post on social media?
What to post on social media Thinking of things to post on social media can be tough, especially if you have no structure or even no plan. It can sometimes feel like a chore or a hobby that you’re struggling to find the motivation to start again. But don’t let it get you down, we […]
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How to create a user persona in 3 steps
We all want better results, right? One building block of achieving better results is to truly understand who our user is. By doing this we can better understand how to market to them! This is where a user persona comes in! Read on to find out how to create a user persona and why it’s […]
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A quick guide to User Journey Mapping
If you truly want to provide a product or service that keeps your customers coming back time after time the user experience has to be right, your user needs to be engaged, able to navigate the product and be happy along the way. With that in mind, Can you answer these questions – How does […]
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The Guide to Product Life Cycles
The life cycle of a product is critical to the success and longevity of a business. As it moves through its various stages, management must be consistent with how they sell their products so that there can still potentially come future changes over time without affecting your company’s bottom line too greatly. This is done […]
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Market Research- Everything you need to know
To conduct effective market research and create your marketing strategies – first, you need to define the principles. Types of Research When carrying out market research, it’s essential to understand the different types of market research. Primary Research In short terms, Primary Research is any research that you conduct yourself, not citing other sources’ work. […]
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How To Create a Powerful Mission Statement
If you’re a new company or business going through a rebrand you may be considering creating a new mission statement to reflect your business’s core values and objectives. Having a clear mission statement is a fundamental asset that every company should have. They should be clear, concise, and to the point. Anyone should be able […]
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Understanding The Customer Lifecycle
The goal of every business is to convert people into paying customers. The customer lifecycle (CL) is a way of visualising the journey that a customer goes through from prospect. As a business owner selling a product or service, you must understand how the CL works and the steps that must be taken to take […]
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An Introduction to Digital Marketing Strategies
Creating a marketing strategy is a complex field that involves many different moving parts. For your marketing plan to be successful, all of these pieces need to work in harmony. In this blog post, we’ll take a look at some of the key dependencies you need to be aware of when creating your marketing plan. […]
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Google Ads Explained: An overview of Adwords
Google Ads is a great way to market your business because it’s an efficient and effective way to reach out to potential customers. With Google Ads, you can target people who are already interested in what you have to offer, which means you’re more likely to see results from your advertising efforts. If you’re new […]
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Google Ads Cost in 2022: Everything You Need to Know
Google Ads is a great way to get traffic to your website fast and consistently. If the figures stack up and you can get conversions and make money then why wouldn’t you run Google Ads? One big block to taking action though is cost and lack of knowledge about PPC campaigns. This blog post is […]
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The definitive guide to stock image sites
When it comes to creating content and you need to use photos, you may be tempted to use stock images. With there being various sites that offer stock images, whether they’re free or offer subscription services, it’s better to use real photos to get better results for your website or blog. For high-quality images that […]
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What is Email Marketing?
Email marketing is an easy yet effective way to engage with your customers or clients. It is a digital and direct form of marketing, thus allowing you to create customised emails that advertise your latest offers or keep your clients up to date on your latest business information. You can even group your emails and […]
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11 Ways to Boost Traffic to Your Website
If your website or blog is struggling to rank on Google, or you find that your content isn’t doing as well as you’d hoped, don’t panic, we have got you covered. Building a website can be simple, but knowing how to make a successful one can require a few more tools. Increasing your SEO game […]
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The best email marketing software
There are many email marketing software options on the market these days. So, how do you decide which one is the best for your business? In this blog post, we will compare and review five of the most popular email marketing software programs- MailerLite, MailChimp, CovertKit, Constant Contact, and GetResponse. We will look at the […]
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Cloudways Web Hosting Review 2022
If you’re a website owner looking for good modern web hosting, Cloudways is worth considering. They offer a managed cloud server service, This means, you choose the cloud provider and Cloudways connects their platform to it, making it incredibly easy to manage. Choosing the right hosting can be difficult, especially if you’re not familiar with […]
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5 Ways to Make Your Website More User-Friendly and focused on conversions at the same time
Have you heard of the book “Don’t make me think”? It is a great book on the topic of web useability. The premise is thus; if you want to make your website, app, or experience more useable – then don’t make your user think. Make the experience as simple and frictionless as possible and more […]
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What is search intent and how understanding it can help your business?
When you’re creating a website, a blog article or even a social media post for your business, it’s important to understand the different types of search intent. If you don’t know what search intent is, don’t worry – we’re here to help! In this article, we will discuss: What is Search Intent (AKA user intent)? […]
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Best Website Speed Test Tools for 2022
A slow website = a bad user experience. If your pages are slow to load fewer people will take action. The opposite of what we want 😭. Your website should load within 1 – 2 seconds. If it takes much longer to load you will be losing visitors. This is especially important if you are […]
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10 Questions To Improve Your Existing Website
or how to improve conversion rate and does your website make you happy? Business moves fast, and the world of web design moves even faster. If it has been a couple of years or more since you made changes to your website, you may be getting left behind. This post is for you. This blog […]
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How to host a webinar on your WordPress website for FREE!
A google hangout alternative for 2020 Webinars are a very powerful way that you can engage with large groups of people remotely, from nearly any location in the world. There are many different ways you can use them to benefit your business, you may find them especially useful if you wish to present your sales […]
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4 tips to help get you started with Google Adwords
Google AdWords is one of the quickest ways to start driving traffic to your website 😍 it’s also a fast way to blow a bundle of cash 😧 These tips will help you get a start 💪👇👍 👉 Do your Research 1. Research the phrases people use to find products like yours to start with […]
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Does your website generate enough leads or sales?
If the answer is no, it could be that you have unintentionally built a wall between your business and potential clients. Are you struggling to get engagement with your marketing? Do you feel like sometimes you are talking to a brick wall? It’s frustrating putting effort into something when you’re not getting anything back. If […]
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Manjana, Manjana – Introducing the Dzines Digital Marketing Blog
Welcome to the first official blog post from Dzines Digital. I have been planning on writing blog posts for some time now, but have always put them off till tomorrow – I need to run my business, designing websites and digital marketing for clients – and with a young family at home launching a blog […]
Read articleVideo Marketing for Small Business in 2017
In 2016 it was virtually impossible to go online without coming across a myriad of video content as Video Marketing exploded across facebook feeds everywhere. And it is easy to see why. In general, we are very receptive to visual media and especially moving pictures. For the casual browser and viewer it is easily consumed, […]
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