A complete digital overhaul and SEO-focused redesign that delivered a massive 150% increase in organic traffic.
.webp)
CDDL Recycling is a leader in waste management, but their digital presence was invisible. Their previous website was outdated, slow, and not optimized for search engines, meaning they were losing valuable local leads to competitors with inferior service but better websites. Despite their size, they ranked on page 3 or 4 for key local search terms, and traffic that did arrive wasn't converting because the calls-to-action were buried.
We didn't just redesign the visuals, we rebuilt the site structure from the ground up based on keyword research. We implemented a high-performance architecture that Google loves, creating dedicated landing pages for each waste service to capture specific search intent. We strategically placed 'Get a Quote' forms and click-to-call buttons for mobile users, and optimized images and code to ensure near-instant loading.
Organic traffic grew by 150% within 3 months of launch due to SEO optimization. Online quote requests doubled, streamlining their sales pipeline. Mobile bounce rates dropped significantly thanks to a responsive, thumb-friendly design. The modern aesthetic now positions them as the clear market leader in Kent.
They were very easy to work with, listened to us and also gave us some great ideas, they are now looking after our SEO and we are getting a lot more inquiries through the web site.
Tony Hughes · Director · CDDL Recycling
A scoped proposal within a week of first conversation.
