The Challenge
Phoenix Gowns, a specialist bridal wear retailer, had an outdated e-commerce site that wasn’t converting visitors into customers. With most of their traffic coming from mobile devices, the poor mobile experience was costing them sales.
Key Problems:
- High cart abandonment rate (78%)
- Poor mobile shopping experience
- Slow product page loading times
- Unclear product information and sizing
- Complicated checkout process
Our Approach
We focused on creating a beautiful, conversion-optimized shopping experience that worked seamlessly across all devices.
Mobile-First Redesign
- Completely rebuilt with mobile users in mind
- Touch-friendly navigation and product browsing
- Optimized product images for mobile viewing
- Streamlined mobile checkout process
Conversion Optimization
- Simplified the checkout to 3 steps
- Added size guides and fit information
- Implemented abandoned cart recovery emails
- Added customer reviews and social proof
- Improved product photography and descriptions
Performance Improvements
- Optimized images for faster loading
- Implemented lazy loading for product galleries
- Reduced page load times by 60%
- Added progressive web app features
The Results
The transformation exceeded expectations:
- 200% increase in online sales within 4 months
- 65% improvement in mobile conversion rates
- 50% reduction in cart abandonment
- 4.8/5 average customer satisfaction rating
“The new website has completely transformed our online business. We’re selling more dresses online than ever before, and customers constantly compliment us on how easy and enjoyable the shopping experience is.”
— Owner, Phoenix Gowns
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