Café No.35
A strategic website rebuild and social media overhaul that shifted focus from simple walk-ins to high-value event bookings.
The Challenge
When Café No.35 approached us, their digital presence was a placeholder. Built in-house on Wix, it failed to communicate the wider experience or promote key revenue drivers like private hire, leaving potential income on the table.
The Breaking Point
"The website felt more like a placeholder than a marketing tool. We weren't generating the income we knew we could."
Unclear Offering
It wasn't clear what the café actually offered beyond basic coffee, missing the wider experience.
Missed Revenue
High-value opportunities like private hire and events were buried and underplayed.
Generic Socials
Social media posting was sporadic and generic, lacking a clear strategy to drive footfall.
Placeholder Vibe
The DIY Wix site lacked confidence and didn't reflect the quality of the venue.
Clarity, Positioning, and Profit.
We focused on clarity first. Instead of trying to do more, we made it obvious what Café No.35 is, who it's for, and why someone should book.
We aligned the website and social media around specific business outcomes: increasing turnover and profit margins through high-value bookings.
Strategic Rebuild
A brand-new site designed around the café's real strengths, moving away from generic templates.
Event Focus
Put menus and private hire packages front and centre to drive higher-margin enquiries.
Intentional Content
Shifted social media from generic posting to outcome-driven content that promotes experiences.
Technologies Used
More Than Just Coffee
Café No.35 now has a digital presence that works as an active part of the business, not just something they 'have'.
Revenue Shift
Moved from relying purely on low-ticket walk-ins to generating high-ticket private event bookings.
Digital Clarity
Users now instantly understand the offering, reducing bounce rates and increasing booking intent.
Social Impact
Social channels now actively support the business goals with consistent, purposeful messaging.
Asset Creation
The website is no longer a placeholder but a tool that maximizes the use of their space.
Warmth and Clarity
Reflecting the true atmosphere.
We stripped back the noise to create a clean, confident aesthetic. The design prioritizes photography of the food and space to invite users in, while clear typography ensures the calls to action for menus and private hire are impossible to miss.
It's a great example of how clarity and positioning, not just traffic, can directly impact revenue.
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