AquaSoft
A strategic website rebuild and SEO campaign that allowed a local business to stop spending £1,000/month on paid ads and rely entirely on organic leads.
The Challenge
AquaSoft was bleeding money. They were spending over £1,000 per month on paid ads and ongoing SEO services that simply weren't delivering. Traffic was low, the site wasn't converting, and the ROI just wasn't there.
The Breaking Point
"Money was going out, but results weren't coming back. We needed a website that actually worked."
The Ad Spend Trap
Spending over £1,000/month on PPC ads just to keep leads coming in, with diminishing returns.
Vanity SEO
Previous SEO efforts focused on vanity metrics rather than ranking for terms that actually drive sales.
Conversion Friction
The old website was cluttered and confusing, meaning the few visitors they got weren't enquiring.
Unpredictable Leads
Enquiries were sporadic and entirely dependent on how much cash was pumped into ads.
Building an Organic Asset.
We stopped the reliance on 'quick wins' and built a solid foundation based on how people actually search for water softeners in Kent.
We rebuilt the site to be conversion-focused first, then layered a search-led content strategy that targeted high-intent local keywords. This wasn't about tricks; it was about answering customer questions better than anyone else.
Conversion-First Design
A clean, user-first WordPress build with clear messaging and strong calls to action.
Intent-Based SEO
Content strategy built around what customers actually ask, not just high-volume keywords.
Technical Foundation
Built from the ground up to be fast, mobile-friendly, and structurally sound for Google.
Technologies Used
More Enquiries, Less Money
AquaSoft moved from high monthly ad spend to a position where their website does the heavy lifting.
Ad Spend Zero
Successfully stopped £1,000/month PPC spend while maintaining lead volume.
Organic Dominance
Achieved top Google rankings for 'water softeners Kent' and related high-value terms.
Sustainable Growth
Leads are now predictable and sustainable, no longer renting traffic from Google Ads.
High-Quality Leads
Organic visitors are better informed and ready to buy, resulting in a higher close rate.
Clean and Trustworthy
A design that builds confidence immediately.
The new site prioritized trust signals and clear information. We made it incredibly easy for users to understand the benefits of water softeners and, crucially, how to get a quote. No clutter, just clear value propositions.
We are now generating enough leads organically that PPC is no longer required. More enquiries, for less money.
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