Conversion Focused Web Design

Websites designed for your audience
& built for action

Visually stimulating websites with all the elements you need, and none of the ones you don't. We believe in simplicity and focusing on your end aim.

Mobile Friendly
Built for Your User
Focused on Conversions
Web design showcase
40+
5-Star Reviews
20+
Years Experience
Our Approach

Helping you stand out
from the crowd

Visually stimulating websites with all the elements you need, and none of the ones you don't. We believe in simplicity and focusing on your end aim, making your digital presence an easy experience for your users or customers.

By keeping it simple, we don't overwhelm your audience, we don't put blocks in the way of them carrying out the action you need to fulfil your business goals.

St James Dover website design
The Fundamentals

What is Web Design?

Web design is the art and science of creating digital experiences that work for both users and businesses. It's not just about how a site looks — it's about how it functions, how quickly it loads, how easily people can find what they need, and how effectively it guides them to take action.

The Impact

Why it matters

First impressions happen in milliseconds. A slow, confusing, or outdated website doesn't just lose visitors — it damages trust in your business. Small improvements in user experience can dramatically increase enquiries, while poor mobile experience or slow loading times can cost you customers before they even see what you offer.

Learn From Others

Common mistakes (and fixes)

We see these issues regularly. Here's what goes wrong and how we address it.

Only focusing on visuals

Pretty doesn't mean effective. We design for conversion first.

Complex navigation

Confused visitors leave. We create clear, intuitive user journeys.

Mobile neglect

Most traffic is mobile. We design mobile-first, always.

Bloated WordPress builds

Heavy themes slow everything down. We build lean and fast.

Built Right

Every site we build comes with

Lightning-fast load times

Optimized for Core Web Vitals and user experience.

Mobile-first responsive

Perfect on every device, from phone to desktop.

SEO-friendly structure

Built to be found and understood by search engines.

Scalable technology

Modern tech stack that grows with your business.

Carbon-conscious hosting

Sustainable hosting and efficient code.

How It Works

Our Process

A clear, structured approach that keeps you informed and in control at every stage.

01

Discovery & Strategy

We align on goals, understand your users, and identify what makes you different.

02

Design & UX

User journeys, layouts, and copy that guides visitors to take action.

03

Build

JAMstack/Astro, WordPress, or Static — whatever fits your needs.

04

Optimisation

SEO, accessibility, Core Web Vitals, and carbon optimization.

Removing Digital Noise

The Science of Conversion

We don't guess. We apply proven psychological principles to guide user behavior and remove friction.

Hick's Law

Decision Time ∝ Log₂(n+1)

More choices = slower decisions. We remove digital noise with clear hierarchies.

Fitts's Law

Time = a + b × log₂(D/W + 1)

Bigger targets = faster clicks. Strategic button sizing eliminates friction.

Miller's Law

7±2 Items in Working Memory

Users handle 5-9 items max. We chunk information for clarity and retention.

Attention Heatmap
Guiding user behavior by eliminating digital noise

Every button placement, color choice, and content hierarchy is designed to eliminate confusion and guide users toward action. This is clarity. This is conversion.

Future-Proof Solutions

Building for Tomorrow's Web

While others chase yesterday's tactics, we're building for the future.

AI Discoverability

ChatGPT, Perplexity, and Claude are the new search engines.We optimize for LLM citation and semantic understanding.

  • Structured data for AI comprehension
  • Semantic HTML architecture
  • LLM-friendly content formatting
  • Citation-ready metadata

By 2026, 60% of search traffic will come from AI assistants. Ready?

Low-Carbon Web Design

Every page load has a carbon footprint.Lightweight, energy-efficient code is faster and greener.

  • Optimized asset delivery
  • Green hosting infrastructure
  • Minimal JavaScript bundles
  • Efficient caching strategies

Sustainable websites aren't just ethical—they're faster, cheaper to run, and rank better.

What We Build

We create all types of
websites

From concept to launch, we craft bespoke digital experiences tailored to your unique needs, ensuring your website not only looks great but performs exceptionally.

WordPress Design

Custom WordPress sites built for speed and ease of management.

Lead Generation

Conversion-optimized pages designed to capture and convert your ideal audience.

Brochure Sites

Clean, professional websites that showcase your business with clarity.

Ecommerce

Online stores built for seamless shopping experiences and higher sales.

Landing Pages

Focused single-page designs that drive specific actions and results.

Web Apps

Custom web applications with complex functionality and intuitive interfaces.

Static Websites

Lightning-fast static sites with perfect performance scores.

Charities & Not For Profits

Purpose-driven websites that amplify your mission and engage supporters.

"The new site is fast and leads improved quickly. Clear process throughout."
— CDDL Recycling
Common Questions

Frequently Asked Questions

How long does a website build take?

Most projects take 6-10 weeks depending on scope, content readiness, and feedback speed.

Can I edit my website myself after launch?

Yes. Whether it's WordPress or a headless CMS, you'll have full control with training provided.

Do you provide hosting?

Yes. Netlify for JAMstack/static and managed hosting for WordPress.

Tony and Helen from Dzines Digital
Why Dzines Digital

Why use Dzines Digital

Dzines Digital has been running for over 10 years. Our mission is to help ambitious business owners level up. We bring Clarity, Direction & Focus to projects and a whole bundle of positive energy.

Dedicated to Client Success

Your success is our success. We go beyond building websites to become a true digital partner for your business growth.

Over 40 Five-Star Reviews

Our track record speaks for itself. Clients consistently rate us 5 stars for quality, communication, and results.

Over 20 Years Experience

Two decades of digital expertise means we've seen it all. We bring deep knowledge to every project we undertake.

Do you have a projectyou would like to discuss?

No sales scripts. No pressure.Just a conversation about how we can bring clarity to your digital presence.