There are many email marketing software options on the market these days. So, how do you decide which one is the best for your business?
In this blog post, we will compare and review five of the most popular email marketing software programs- MailerLite, MailChimp, CovertKit, Constant Contact, and GetResponse.
We will look at the features, pricing, usability and overall user experience of each platform, there is a standout winner for us but in the interests of fairness, let’s compare….
The first email marketing program that we will compare is MailerLite. As one of the newer platforms on the market, MailerLite has quickly gained popularity among businesses small and large due to its wide range of features and affordable pricing plans.
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What we love about Mailerlite
Pricing – free up to 1000 subscribers, plans start at $21 per month
One of the standout features of MailerLite is its intuitive drag-and-drop email builder which makes creating beautiful emails a breeze, even for those with no prior design experience.
Another plus is its built-in CRM tool which allows you to track your customers in groups, this is particularly handy for targeted promotions and marketing campaigns.
We also like MailerLite’s automation features which allow you to create and schedule sequences of automated emails, perfect for those with busy schedules.
Additionally, MailerLite offers a generous free plan which gives you access to all of the platform’s features for up to 1,000 subscribers.
What not to love?
While there are a lot of great features to love about MailerLite, it’s not a perfect platform for everyone. Some users have found that the free plan can be limited but upgrading to a paid plan isn’t expensive and if you are working at scale and need that facility then it is one of the cheapest players compared to others.
Another top contender in the email marketing software space is MailChimp, which has been around since 2001 and currently boasts over 15 million users worldwide.
What about Mailchimp?
Pricing – free up to 1000 subscribers, plans start at $23 per month
One of the main reasons that businesses choose MailChimp over other email marketing platforms is its easy-to-use interface and comprehensive set of features.
In addition to standard marketing automation options, MailChimp offers a wide range of integrations with popular apps such as Shopify, Google Analytics, and more, making it an ideal choice for businesses of all sizes.
Another major benefit is MailChimp’s generous free plan, which allows you to send up to 12,000 emails per month to a list size of up to 2,000 subscribers.
What are the negatives?
Although there are many things that we love about MailChimp, there are also some downsides to the platform, such as its limited automation features and lack of advanced segmentation options.
Of the email software we are comparing to Mailchimp is the only one with a monthly send limit and whilst the limit is a generous one at 500k a month it is overshadowed by the unlimited plans the other players offer.
Overall, MailChimp is a solid choice for businesses looking for easy-to-use email marketing software with a generous free plan.
Next up is CovertKit, which has become popular among entrepreneurs and startups due to its simple interface and suite of powerful features.
What’s good about CovertKit?
Pricing – free up to 1000 subscribers, plans start at $29 per month
CovertKit offers a wide range of features that are perfect for those looking to grow their list quickly and efficiently.
In addition to standard email marketing features, CovertKit also offers powerful segmentation options that allow you to target your subscribers with laser precision.
We also love CovertKit’s robust automation capabilities, which make it easy to create and manage complex marketing campaigns.
What are the negatives?
Although CovertKit is a great platform for businesses of all sizes, it can be on the pricier side compared to other email marketing software programs with its lowest plan starting at around £25 a month
Additionally, the interface is a bit overwhelming and difficult to navigate.
What’s we like about Constant Contact?
Pricing – free up to 1000 subscribers, plans start at $35 per month
One of the things we love about Constant Contact is its easy-to-use interface and comprehensive set of features.
In addition to the standard email marketing features, Constant Contact also offers powerful automation options and advanced segmentation tools that allow you to target your subscribers with precision.
Another major benefit is Constant Contact’s first month free.
What we didn’t like about
While Constant Contact is a solid choice for businesses of all sizes, there are some downsides to the platform.
One major drawback is its relatively high monthly subscription fees, which might make it difficult to scale your business using the platform.
Pricing – free up to 1000 subscribers, plans start at $59 per month
GetResponse is another popular option in the email marketing space, with its powerful set of features and affordable pricing plans.
What’s good about GetResponse?
GetResponse offers all of the standard email marketing features that you need to succeed, including automated segmentation and list-building tools.
In addition to these core features, GetResponse also offers a wide range of integrations with popular apps and services, such as Shopify, WordPress, and more.
What are the downsides?
One major drawback of GetResponse is that it doesn’t offer a free plan, which can make it difficult for small businesses to get started with email marketing.
So who is the best email marketing software?
And the winner is…Mailerlite!
Why did we choose Mailerlite?
Mailerlite is the perfect choice for businesses of all sizes. It offers a wide range of features, including automation, segmentation, and integrations with popular apps and services. We love how easy to use the page builder is and how generous the free plan is.
Check out Mailerlite today and see for yourself why we think it’s the best email marketing software on the market!