Google Ads is a great way to get traffic to your website fast and consistently. If the figures stack up and you can get conversions and make money then why wouldn’t you run Google Ads?
One big block to taking action though is cost and lack of knowledge about PPC campaigns. This blog post is going to cover potential costs and the different factors that can affect how much you pay per click.
By understanding the factors that affect prices, you can work to keep your Ad costs as low as possible while still reaching your target audience.
Let’s get started!
Table of Contents
Google Ad Pricing
In order to understand the cost of Google Ads, it’s important to know how pricing works. Google Ads operates on a pay-per-click (PPC) basis, which means that you only pay when someone clicks on your ad. The amount that you pay per click is determined by a few different factors, including:
The competitiveness of your chosen keywords:
If you’re bidding on popular, competitive keywords, you can expect to pay more per click than if you’re bidding on less popular, less competitive keywords.
An example of a competitive keyword might be “personal injury lawyer,” while an example of a less competitive keyword might be “camping near me”
Your chosen Google Ad format:
The type of ad you choose to run will also affect your cost-per-click. For example, Google Search Ads are generally more expensive than Google Display Ads. The difference between ad formats is covered in more detail here.
Your chosen location:
If you’re targeting ads to a specific city or region, you can expect to pay more per click than if you’re targeting a larger, more general area.
The quality of your ad:
The quality of your ad is determined by a number of factors, including the relevance of your ad to the keyword being searched, the quality of your landing page, and your click-through rate (CTR). The better your ad is, the more likely people are to click on it, and the lower your cost per click or CPC will be.
Your bid amount:
The amount that you’re willing to pay per click is a major determining factor in how much you’ll actually pay per click. If you’re willing to pay more than your competitors, you’re more likely to win the auction and get your ad seen by searchers.
How much will you pay per click?
Now that we’ve covered how pricing works, let’s talk about what you can expect to pay per click in 2022. Of course, prices will vary depending on the factors we just talked about, but we’ve compiled some average CPCs for different industries to give you an idea of what you can expect to pay.
– Retail: $0.80
– Technology: $0.64
– Finance: $0.61
– Travel: $0.50
– Healthcare: $0.48
As you can see, CPCs can vary widely depending on your industry. The good news is that no matter what industry you’re in, there are always ways to lower your CPC and get more bang for your buck.
Tips for improving your cost per click rate
Target long-tail keywords:
Long-tail keywords are keyword phrases that are more specific and less competitive than short-tail keywords. For example, if you’re selling shoes, a long-tail keyword might be “women’s size 12 black dress shoes.” Long-tail keywords tend to have lower CPCs than short-tail keywords because they’re less competitive, there is also less search volume which is something to consider.
Use negative keyword
Negative keywords are words or phrases that you don’t want your ad to show up for. For example, if you’re selling shoes, you might add “free” as a negative keyword so that your ad doesn’t appear when someone searches for “free shoes.” This helps to improve your ad’s relevance and lower your CPC.
Improve your quality score
As we mentioned before, your quality score is determined by the relevance of your ad to the keyword being searched, the quality of your landing page, and your click-through rate (CTR). The higher your quality score is, the lower your CPC will be. Improving your quality score is a great way to lower your CPC and get more bang for your buck.
We hope this blog post has given you a better understanding of Google Ads’ cost in 2022. Remember, prices will vary depending on your industry and the competitiveness of your chosen keywords, but there are always ways to lower your CPC. By targeting long-tail keywords, using negative keywords, and improving your quality score, you can keep your costs down and get the most out of your Google Ads budget.
Do you have any questions about Google Ads’ cost in 2022? Or need some help with your Pay per click campaigns? Drop the team at Dzines an email, we will be happy to help.