What to post on social media?

What to post on social media | a guide by Dzines Digital | Free content planner

What to post on social media

Thinking of things to post on social media can be tough, especially if you have no structure or even no plan. It can sometimes feel like a chore or a hobby that you’re struggling to find the motivation to start again. But don’t let it get you down, we are here to help! 

Not knowing where to start is the hardest part and can leave you wasting time. If you often find yourself scratching your head it can leave you feeling frustrated. So let us make it easier for you. 

Break your habit of posting sporadically, and follow our easy-to-use content plan, so you can post confidently.

The solution to the problem

So you’re prepared to up your social media game and start posting more regularly. But what next? A good idea would be to take a more structured approach and start by asking yourself the following questions:

  • What are your goals for posting, and what do you hope to achieve?
  • Who do you want to see the content?
  • What are the problems that you can solve?
  • Which social media platforms do they use?
  • What kind of content will you be creating? 

Once you have answered these questions, you will have a good foundation to build upon in the next stage- brainstorming. We have created a free downloadable template that you can print and use to keep on top of this.


This is an amazing and effective way to generate ideas. You can do this by yourself, with others or even with the whole team. Brainstorming is a great way to get ideas out fast. No idea is a bad idea, so make your session a judgement-free zone, grab yourself a pen and paper, and get started! Even a 10 minute session should allow you to come up with some great ideas to base your content around. 

Because we want to make it easy to post in the future, you are going to want to plan ahead. Your brainstorming should have given you loads of great topics, which will help you to easily generate even more ideas. Be sure to ask yourself which types of content are you going to create? Videos, blogs, posts, there are many options out there but remember to be consistent & varied in your posting for maximum results. To do this we advise using a content planner and calendar. A content planner will help you organise which pieces of content you wish to create about a certain topic. Each platform will require different types of content, which you will need to take into consideration and include in your plan so that all content works cohesively to help you reach your goal. Rather than your followers seeing the same content across all platforms (which is quite boring) this will allow you to create new content for each platform. 

A content calendar will help keep you on track for posting. For a free copy of a content calendar click here. 

When to post

Now that you’ve decided what to post on social media and have created some quality content for your customers to see, when should you post it? 

For each social media platform, there are peak times when users are online. Use this knowledge to your advantage and schedule your posts following the peak times. Scheduling your posts is simple and saves you from forgetting to post. We recommend using Facebook Creator studio for scheduling posts on Facebook and Instagram. All you have to do is log in using your account details, upload your content and caption, and select a time. 

Download your free social media template | digital marketing in Folkestone

When really is the best time to post on social media?

Here are some of the best times to post online;

  • Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.
  • Instagram is 11:00 AM on Wednesdays.
  • Twitter is 8:00 AM on Mondays and Thursdays.
  • LinkedIn is 9:00 AM on Tuesdays and Wednesdays.

Be mindful that this may differ slightly depending on your location, audience, and other factors. If your target audience is new parents, then it is probably best to be posting in the early hours of the morning as you can guarantee that they’ll be awake and on their phones while feeding their baby. You can always conduct a small test and see which posts get the most engagement by posting at different times. Aim to be consistent with your posting too, followers will want to see regular content from you, to remind them why they’re a customer and why they’re following you. 

Content ideas to get you started

Story post

If this is your first time posting online for your business, why not tell your audience who you are. Include images of the company, office, staff, and products or services with a caption explaining who you are and what you do. Use this opportunity to promote your business and highlight what it is that makes you so different from your competitors. 

Ethics & Values 

Creating content based on your ethics is a great idea- show the world who you are and what you value. Did you know that 92% of Millenials are more likely to buy from an ethical brand. If your target audience is a younger demographic, this is a crucial fact to implement into your marketing. Being as transparent as possible is very important to a majority of consumers these days. 


Don’t be afraid to share your reviews (the good ones of course!) By posting your reviews online, you’re showing potential customers why they should choose you. Knowing that you provided an excellent service and went above and beyond for a customer, could turn a potential customer into a paying one. 

Meet the team

Part of having an online presence is to make your customers feel comfortable with your brand. One way of doing this is to introduce your followers to your team. Simple posts explaining the roles, interests and experience of your co-workers can help customers put a name to a face. 


An excellent way of generating ideas is to create an A-Z of topics relevant to your brand and industry. For example if you were a photographer, you could use A for Aperture. Or if you were an Accountant you could use A for Annual Returns, B for Bookkeeping etc. Once you have completed the alphabet you’ll have 26 pieces of content to create, and after deciding on 5 platforms you can maximise your content to 130 posts. This is an amazing way to instantly plan 6 months of content, which you can then reuse to last you a whole year. 

To help you stay on track with your topics, download our idea planner so that you can create detailed suggestions for posts.

Free What to post on social media Template | Digital marketing in Kent

What not to post

Remember that anything you post online won’t just be seen by your followers, but also by people worldwide. As a basic rule, avoid posting anything offensive, or discriminatory that will deter potential customers from your site. Never lie in your posts either, this will only come back to haunt you and could cause irreparable damage to your brand. 

Now that you have a guide to help you, this should take away some of the pressures of posting content online. Remember these top tips;

  1. Be structured in your approach
  2. Be consistent
  3. Be of value to your audience

Need extra help?

Download our FREE, easy-to-follow content guides. They will help you generate over 30 pieces of content for you to use. This will cover everything from the story and history of the business, to client testimonials and promotions. Posting regularly (2-3x a week) will increase your chances of being seen in your followers’ feed. So make your content exciting enough for them to stop scrolling and check out your post. Good luck, and let us know how you get on.

For help with your SEO why not read our blog on 11 ways to boost traffic to your site. Contact the team if you have any questions and we’d love to help!


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