An Introduction to Digital Marketing Strategies

Creating a marketing strategy is a complex field that involves many different moving parts. For your marketing plan to be successful, all of these pieces need to work in harmony. 

In this blog post, we’ll take a look at some of the key dependencies you need to be aware of when creating your marketing plan. So, if you’re ready to learn more about marketing strategies, keep reading!

What is a Digital Marketing Strategy?

A digital marketing strategy is a well-laid plan that ensures your business reaches its desired goals by using online channels.

A company’s marketing strategy needs to be in line with its business plan. The two will help the organisation understand if they can successfully offer products or services, as well as understand if their product or service will be viable in this world and how best they can market it so that people know about them!

What is a dependency?

A dependency within a marketing strategy is the relationship between tasks, which determines the order in which activities need to be performed. 

Dependencies are an excellent way to structure your campaign. They give you clear steps to follow so that even if it feels overwhelming at first, there’s no reason for confusion as you navigate your way through the campaign.

Having a detailed dependency plan also means that if someone in your team had to take over, they would be able to carry on with the campaign. 

How does a dependency work?

When a new product or service is being advertised you will need to create some form of marketing campaign. 

In marketing strategies, every task needs to be related to the next as it will impact the overall product development process. Teams should aim to discuss the strategy in every meeting, planning, and product development discussion to gain an insight into how practical it is.

How to create a Digital Marketing Strategy

Aim to follow these 6 simple steps when creating your Digital Marketing Strategy.

1. Define your audience

When you start a new project or campaign, the first step should always be to define your audience. You need to determine who your product or service would be most useful for and why. Establishing your audience from the start allows you to focus on how you are going to target your chosen demographics.

2. Perform market research

If you’re going to be selling a product, you need to conduct some form of market research to determine how successful your product will be. In our experience, small businesses often perform little to no market research. Asking your friends and family whether they liked your product isn’t enough. Research is key, so whether you gain some insights through polls and questions on social media or through surveys and asking the general public for their opinions, you’ll need a range of research before you can continue.

3. Identify the correct marketing channels

One advantage that businesses have these days is social media. With a range of platforms there is no reason why you shouldn’t be promoting your content online. If you are already posting content online and it isn’t doing as well as you’d hoped, it might be because you’re using the wrong platform. Knowing which platform is more suited to your business will make an incredible difference. 

4. Develop your content

Now that you have chosen the most suitable platform, ask yourself if your content could be better. You want your content to reach as many potential customers as possible, and by knowing who your target audience is, this should be no problem. By planning your content in advance, you can schedule when your posts are published through tools such as Facebook Creator Studio. It also means that you can plan an entire campaign in advance.

5. Deliver the campaign across all channels

All that’s left to do now is to post your new curated content to the relevant social media platforms and wait. 

6. Analysis of campaign data

After a week, month, or a few months you should analyse the results of your campaign. Did it reach as many people as you’d hoped? If it didn’t, why didn’t it? What will you do differently next time? These are all questions that you need to answer when analysing and evaluating your campaign to ensure that your next campaign is more successful. 

Building a strong campaign plan that you can modify for future use will help ensure the success of your marketing efforts. Once this template has been completed and reflecting on what went well or where improvements could be made, it’ll provide an excellent starting point when planning new campaigns!

How effective is a Marketing Strategy?

Marketing success is not something that just happens by chance. To be successful, you need to spend time creating a clear strategy and then execute it with targeted content for the right people who are interested in what your company has to offer. The more effort put into this step from start-to-end results in greater opportunities. 

For more information or help, contact the team at Dzines today and we will be happy to help.


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