Phoenix Gowns – Wedding Dress Website

The brief

Phoenix Gowns came to us with a website that was a bit dated; it wasn’t working for them.  In addition to this the site didn’t function as it should, and crucially didn’t reflect them.

Before hiring us, Phoenix Gowns had three different websites for their gown brands.  These sites were inconsistent and only served to confuse the user more.

The dress designers knew what they wanted when they came to us; a redesigned site that would be modern and simple.  They wanted to reduce confusion and make it clearer for customers to navigate the site.

The result

After removing the black, the end result is a more elegant site that better reflected Phoenix Gowns, the soft white and off-white feels much more “wedding-like”.

Visitors are now left in no doubt what Phoenix Gowns does, thanks to clearer titles, bright images and larger text.

We let the site breathe

We spaced out elements on the page so that the user experience was more comfortable.  As the user scrolls down the homepage they can deal with one item at a time, with soft tones and easy to read text.

We let the dresses speak

What makes Phoenix Gowns so special is the incredible dresses they create.  Throughout the site we put these front and centre, making sure they were high-quality, without compromising on the speed of the site.

We combined the sites

There wasn’t a major need to have three separate sites for Phoenix Gowns and the other collections, Danielle Couture and Envy by Phoenix.  We brought these together on one site so users could browse each collection easily and without confusion.

We improved the functionality

We implemented some small extra features which all help to give a much more modern, enjoyable user experience.  Such as a smooth, touch enabled slider which replaced the old one (a little clunky and dark).  Now visitors can cycle through featured dresses on their phone, or desktop just as easily.   

We also added a favourites tool so that people could save dresses they like and compare later.

Overall the client is very happy with their new website and we hope you enjoy it too, along with the beautiful wedding dresses that we are sure will delight and impress you all the same.

Tony Dzines

Tony Dzines

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Dzines Digital Ltd trading as Dzines – Company Registered in England, Registered Company Number: 10051032
Kent Office: 3rd Floor, The Workshop, 32 – 40 Tontine Street, Folkestone, Kent, CT20 1JU

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