How Does SEO Work?

seo blog cover

SEO or Search Engine Optimisation is the practice of optimising your content or website to get it to rank as high as possible. SEO is an extremely valuable investment for businesses of all sizes. A strategy for good SEO helps businesses stay ahead of the competition and show authority in their industry, let’s find out how it works.

google search for seo keywords

The Basics of SEO

To comprehend how SEO works, let’s start with the basics. SEO involves optimising your website to enhance its visibility on search engines like Google. This is achieved through a combination of on-page and off-page strategies, including keyword optimisation, quality content creation, and linking your content to other places on the internet.

Essentially, the goal is to make your website more attractive to search engines, resulting in higher rankings and increased organic traffic.

SEO is Fluid

One crucial aspect to grasp is that SEO is not a one-time effort. Search engines continually update their algorithms to provide users with the most relevant and high-quality content. What may have worked wonders in the past might not be as effective today. It’s imperative to stay informed about the latest trends and algorithm changes to adapt and maintain your online presence.

The Shift Towards User Intent

In the early days of Search engines, keyword stuffing and huge amounts of low-quality links were primary tactics. However, search engines have become more sophisticated, prioritising user intent over keyword density. Content that genuinely answers users’ queries and provides value is now given priority This shift emphasises the need for an agile approach that centers on creating quality, user-focused content and shows your business is the authority on your subject.

Designer - definition - user intent - seo graphic showing the definition of user intent in relation to SEO - in kent

Content-Led SEO

In the current SEO landscape, content is king. Search engines like Google, prioritise websites that consistently produce valuable, relevant, and authoritative content that can answer questions. This involves understanding your target audience, conducting keyword research, and crafting engaging content that addresses their needs.

Successful strategies integrate content marketing to build a strong online presence and foster user trust, often in the form of articles, facts sheets, and other resources.

Local & Mobile Optimisation

As the majority of online searches occur on mobile devices, optimising for mobile has become a required ranking factor. If your users are unable to navigate your website on their smartphone or tablet it is extremely unlikely that they will convert into a lead or sale for you. Mobile optimisation is all about making the experience as easy as possible for your user.

Additionally, local SEO has gained prominence, with search engines prioritising results based on the user’s location. Businesses need to ensure their websites include relevant local information to enhance their visibility in local search results.

Behind the Scenes

While the importance of linking (known in the industry as backlinks) remains, the emphasis has shifted to quality over quantity. High-quality, relevant backlinks from authoritative sources are more valuable than a plethora of low-quality links. Building a natural and diverse backlink profile is essential for success in 2024 and gives further credit to your authority of other businesses that are happy to link to your content.

How to get started with SEO By Dzines

What would better results mean to your business? At Dzines Digital, we craft tailored SEO packages to suit various businesses, sizes, goals, and budgets. With a proven track record of achieving strong first-position rankings, we believe in the power of content-led SEO strategies.

Check out our SEO Packages or get in touch with Helen to discuss your project.

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