Digital Marketing: Taking Your First Steps

When you first start looking at getting into digital marketing, it can be pretty overwhelming. Lots of people are telling you different things and there’s so much information to take in. If you’re a complete beginner and looking for a place to start, then read on. We’re going to outline and examine some simple tasks that you can do to start your digital marketing journey. You’ll find that once you start getting a foothold of knowledge, the rest is a lot easier to pick up. 

What is digital marketing?

In short, digital marketing is any marketing activity that takes place online. This can include making a blog, promoting your business on social media, and email marketing. At a more advanced level this will include paid ads, SEO (Search Engine Optimization), analytics, a/b testing etc. 

Click here for an in depth analysis of digital marketing.

woman shopping online

What are the benefits of digital marketing?

  • Cost effective
    • Many digital marketing activities are zero to low cost. It’s a really accessible way for new businesses to market their products or services.
  • Expand your audience reach
    • Over 46 million people use the internet daily and Facebook and TikTok have over one billion frequent users. That is a huge audience that you could potentially reach.
    • This will also give your customers a place to leave reviews which will back the social proof and validity of your business. 
  • Customisable
    • Because of how low cost digital marketing is, you don’t have to stick to one thing. If you think something isn’t working, it can be pretty easy to change it, run tests or move on to something different. There isn’t much lost if something doesn’t work out. 
    • It’s also very easy to work on evolving your content. If you post a lot to Instagram then you can work on improving your posts to suit the look of your business and what works best with your audience.

What can you do to start your digital marketing journey?

When starting on your digital marketing journey, I think the biggest thing that people need to realise is that digital marketing is constantly changing. What works on one platform may not work on others. Success is also subject to certain algorithms, so if the algorithm is changed then you may need to change your strategy to match it. 

change in marketing

However, there are a few ‘staples’ of digital marketing that remain a steadfast way to effectively market your business.

Start a blog

  • Blogs are very different now to how they used to be. They used to be almost like diaries for people on the early internet. Now blogs are a great way to prove topic relevance to Google. 
  • When you create a website, or have one made, Google wants you to keep making content to prove that your website is legitimate and that you know what you’re talking about. When Google starts seeing this, it will push your website up on its pages. Your goal should be to be as high up on the first page as possible but sometimes that’s impossible without paid advertisements. 
  • Creating a blog on your website focused on your product or service will help push you up the Google ranks. It’s a good idea to think about what your potential customers might want to know about you or your product and go from there. 
  • If you’re stuck for content ideas, you can go on Google’s ‘People also ask’ feature which shows the most popular questions related to your topic. This will help keep your content on track to what readers will find valuable and show what Google is looking for. 
using google's 'people also ask' feature to help find your blog topic for marketing

Get on social media

  • Social media is one of the key tools modern marketers use. You have the possibility of reaching billions of people while spending little to no money. 
  • Your social media account should be in the name of your business and when you first start out, aiming to post 2-3 times a week is a good idea. Consistency is key with social media, as are using hashtags. 
  • Depending on the platform, you may need to create an aesthetic for your brand. This is especially important for Instagram and Pinterest. But deciding on a colour scheme beforehand will help keep your marketing cohesive. 
  • A great tool for making social media templates is Canva. You can create a free account and have access to hundreds of pre-made social media templates which are completely customisable! This isn’t an ad, but we really can’t recommend Canva enough.
  • Another key tool for keeping consistent with social media is to get a scheduler. For Facebook and Instagram content, the Facebook Creator Studio is free and allows you to schedule posts with graphics, videos, account tags and hashtags. It doesn’t allow you to schedule stories though. 
  • For Twitter, we love to use Tweetdeck. It gives you a run down of your Twitter feed and allows you to schedule your tweets.
  • Using schedulers means that you won’t forget to post one day and ruin your streak. You can also see your page analytics on these platforms and tailor your content accordingly. 
  • Hashtags are also really important to your social media success! Instagram allows you to use up to 30 and we advise that you make use of all of these. Check out this blog for hashtag best practices.

Email Marketing

  • Email marketing is still an underappreciated marketing tool. It’s a relatively simple way of getting new products and offers to an existing branch of your clients. If they’re subscribed to your email newsletter then they’ve either bought something from you and are interested in more or they’re assessing you and still on the fence as to whether they buy or not. 
  • Being able to send product and sale information to this audience is priceless as they’re very likely to convert and buy a product. You can collect emails via a popup on your website and your newsletter doesn’t even have to be that frequent. Even a monthly newsletter can yield great results. 
  • You link your email signup on your social media bio’s and make a popup on your website to remind people to subscribe. It’s important that you provide these subscribers with value in your newsletter or else they may unsubscribe. You could do newsletter only discounts, snippets and sneak peaks of upcoming products and monthly company updates.

If you’re looking for a proactive and user focused marketing agency, get in touch with us now!

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