To create a website with clear objectives, and 2 user groups:
1 – identify RTI as leader in their industry
2 – generate new business opportunities
3 – allow clients to easily book courses
Users; current client to book courses, new users looking for supplier
We facilitated sessions with the core team & Senior Management to gain an understanding of the core functionality. This included highlighting pain points, must-haves and opinions on process improvements that would make the user journey easier.
We also carried out competitor analysis and user expectation interviews.