Website for Waste Management Company
Problem
Whilst CDDL were receiving a number of inquiries, they weren't being discovered by their desired customers. The website was outdated and was lacking keyword optimisation to help them be found by the ideal client.
Objective
To create new a user focused website that was easy to navigate and that generated larger business opportunities.
Empathy
We ran a discovery workshop with the office staff. This allowed everyone to share their key ideas and perspectives of the business, to help define the business perspective and desired outcomes.
Research
After researching Key words, terms and phrases, we were able to include these in the copy for each page. This ensured that the pages would be found on Google easily by potential clients.
Delivery
After designing a set of wireframes and having the team at CDDL review them, we then started building the site in Wordpress. Once completed, the site went live.
Outcome
Increased inquiries from their desired customers as well as a significant increase in Keyword coverage.
Client Review
Tony and his team visited us to understand our business, what we do and our goals going forward! Off the back of this fact finding they developed a lovely looking, clean, professional website, that was informative without being too wordy! The team were very knowledgeable about key words and phrases to use to optimise our site, and they were able to jazz it up with images and graphics! Overall very happy with our shiny new website!