Shopify Website for Iconic Jewellery

Iconic Jewellery offers a selection of designer jewellery brands from their three Kent stores as well as their online store.


The online store was neglected as the majority of their sales came from instore customers.


To create a new user friendly website that would be treated as a 4th store to generate more online sales. This would allow customers to shop online easily without feeling overwhelmed or confused. Paid advertising to be set up and tested with a low budget to see if viable for the client.


After a discovery workshop with the team, we were ale to gain an understanding of how the business operated as well as gain a deeper insight into the various users that visit the stores.


Competitor research allowed us to define user groups and create user avatars. The Iconic team then came up with their own unique avatars and role played as those users to develop an understanding of why they might use the website for what they need.


Following the discovery session, a set of wire frames were created to give the client an idea of what the site will look like once live. After initial feedback, the design process continued until a user-friendly, updated site was created.


Now Iconic Jewellery have a brand-new website that is easy to navigate. Additionally, we have set up an ad campaign for the Christmas period which has generated a 15% clickthrough rate and is a great achievement. All being well, we will be launching further campaigns in the new year.

Client Review

"The workshop was enjoyable and productive"